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Tips and Tricks on Elevating your American Legion Social Media

Social media has become a powerful tool for connecting with your community and spreading awareness about the incredible work done by American Legions across the country. Whether you're wanting to promote events, gain new members, or share the word about the impact your volunteers make in the community, a strong presence is essential. Here are some tips & tricks just for you!

1. Choose the Right Platforms

The first step in building a strong social media presence is selecting the right platforms for your American Legion post. Focus on platforms that are popular in your local community. Facebook and Twitter are generally good choices, but don't overlook Instagram, YouTube, or TikTok; which can also be valuable for connecting with different segments of your audience.

2. Create Engaging Content

Once you've chosen your platforms, it's time to create content that resonates with your audience. Highlight your community involvement, share stories about veterans, and of course let people know about the fun events and specials you have going. Visual content, such as photos and videos, tend to perform well on social media, so consider creating multimedia content to engage your followers.

3. Consistency is Key

Consistency is number one when it comes to social media. Develop a posting schedule and stick to it. Whether it's daily, weekly, or bi-weekly, your followers should know when to expect new content. This consistency helps build trust and keeps your Legion post on radar.

4. Leverage Local Hashtags

On platforms like Instagram and Twitter, local hashtags can significantly boost your post's visibility. Research and use relevant local hashtags to make your content discoverable to people in your community. For example, if your post is in New York City, use hashtags like #NYCVeterans or #NYCCommunityService.

5. Engage with Your Audience

Don't just post content; engage with your followers. Respond to comments, answer questions, and show appreciation for the support you receive. Engaging with your audience humanizes the experience. Plus, quick responsiveness also boosts you up the social algorithm.

6. Collaborate and Tag

Are you working with other organizations, caterers, schools, etc.? Make sure to tag them in your posts and of course follow them on social media. Engaging with other local businesses and organizations can triple your exposure.

7. Promote Events and Activities

Use your social media platforms to promote American Legion events, fundraisers, and community activities. Share event details, updates, and photos. Create Facebook events for all of your events, this encourages and reminds those who show interest as the dates draw near.

8. Personal Stories

Highlight the accomplishments of your Legion and your staff and volunteers! Posting pictures of Auxiliary members, bartenders, the one behind the gambling booth, generally draws a lot of activity. Have fun with it and add that heart-warming touch.

Building a strong social media presence for your American Legion post requires dedication and consistency. By selecting the right platforms, creating engaging content, and engaging with your audience, you can increase your followers and, more importantly, raise awareness of the important work the American Legion does in your local community.


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